Down is What's Up

650 creative professionals came together on June 10th to celebrate the new downtown. The "Down is What’s Up" event, held at 4WTC, by the Downtown Alliance, was a celebration of Lower Manhattan’s remarkable transformation.

The center of gravity of a variety of “persuasive” professions has established itself downtown. Whether it's companies that do marketing or advertising as their core business or those for whom marketing and public outreach are indispensable strategic functions, a new generation of creatives and wordsmiths are calling Lower Manhattan home.

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News: 06.18.2015